Sweetest Day, October 16

October 13, 2010

Sweetest Day is celebrated every year on the third Saturday of October, a day to show appreciation to loved ones and spread joy to the unfortunate.

Similar to Valentine's Day, some consider the holiday an "ample excuse to indulge in sweets", according to The Napa Valley Register.

The holiday was founded in 1922 in Cleveland, Ohio, by Herbert Birch Kingston. Kingston worked at local candy company and wanted to bring cheer and happiness to the lives of those often forgotten. With friends' help he distributed candy and small gifts to orphans and sick children.

Some Hollywood actresses followed suit and took the day as an opportunity to spread joy as well. Ann Pennington, a Broadway star, gave candy to child laborers, and Theda Barra gifted 10,000 boxes of candy to patients and staff at a hospital in Cleveland.

Over time the focus of holiday has shifted from brightening the day of someone in need to expressing appreciation to family and friends or romancing a love interest.

According to Indiana University's The Preface boxes of candy, Sweetest Day flowers, plants and cards are considered "icons of compassion for Sweetest Day".

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