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Streamline Your Shopping and Get a Chance to Win a $60,000 Ruby and Diamond Necklace

LOS ANGELES (January 22, 2009) - Teleflora, the world's leading flower wire service offering only hand-arranged, hand-delivered floral arrangements, today debuted its "Gentleman's Guide' for Valentine's Day on teleflora.com.áThe online tool is designed to assist men in choosing just the right floral gift for the women in their lives.

"We understand the pressure men are under each year when trying to figure out the best gift for their loved ones on Valentine's Day. They are not always sure what to buy and often wait until the last minute," said Shawn Weidmann, President, Teleflora. "At Teleflora, we take great effort in designing a line of keepsake flower arrangements that men will want to give and their wives and girlfriends will cherish. We want our customers to feel good and confident about their purchases and the guide will help them accomplish that goal."

Each year, the number one gift for Valentine's Day is flowersáand it is hard to determine personal likes and dislikes when choosing a certain kind. Telefloraĺs "Gentleman's Guide," is designed for men who don't know what kind of flowers their girlfriends would want.á The guide features six different personalities including the "it girl," "the girl next door," "the free spirit," "the girly girl," "the uptown girl" and "the girl who has everything." Once the guy has determined which personality best fits, the site will suggest specific bouquets available for purchase.

Additionally, Teleflora is upping the stakes this year with its exquisite product line-up and exciting Rubies and Roses sweepstakes, running January 19, 2009 through midnight, (PST), February 27, 2009. Every time a Teleflora florist fills an order for one of four arrangements tied to the promotion, including Teleflora's Rubies and Roses Bouquet, Red Rose Passion Bouquet, Love Bouquet or the Happy Hearts Bouquet available on teleflora.com or through a local Teleflora florist, a game piece with an entry code will be included. Customers will be directed to teleflorasweepstakes.com where they register and enter the PIN code from the front of the game piece and submit their information.á All registrants are then automatically entered into the grand prize drawing for one of the most expensive and sought after of all gems, a ruby and diamond necklace, with an approximate retail value of $60,000. The lucky winner will be contacted on or around March 1. In addition, 100 consumers will have the chance to win a ruby and diamond heart-shaped pendant, with a retail value of $600 and 1,000 customers will win a ruby pendant, with a retail value of $150.

About Teleflora
Teleflora is the world's leading flower service offering the best choice in flower arrangements and convenient local delivery. Headquartered in Los Angeles, California, Teleflora has over 20,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts. Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.


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