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PRESS RELEASE

4.23.13

TELEFLORA PARTNERS WITH LADY ANTEBELLUM AND STORYCORPS TO CELEBRATE MOMS THIS MOTHER’S DAY


LOS ANGELES (April 23, 2013) - She beamed with pride as you took your first steps, she cheered the loudest at every soccer game, her own heart ached when yours was broken – and to this day, nothing surpasses the love of your Mom. To you, Mom is legendary and Teleflora agrees. This Mother's Day, Teleflora is celebrating Mom’s legacy with Lady Antebellum and StoryCorps, an organization dedicated to providing people of all backgrounds and beliefs with the opportunity to record, share and preserve their stories in the Library of Congress. Say "thank you, Mom" with the perfect gift of artistically-arranged Mother's Day flowers, Grammy Award-winning tunes and by commemorating your treasured Mom memories. Enter the "Telestory" contest by sharing your own special Mom story to win the ultimate experience with Mom - a trip to Chicago to meet Lady Antebellum and see them in concert, as well as an in-studio StoryCorps recording.

"Mother's Day is the perfect time to share your wonderful Mom memories and we are excited to partner with Lady Antebellum and StoryCorps to celebrate and honor those cherished moments with Mom," said Tracey Moses, chief marketing officer, Teleflora. "It is our pleasure to sponsor an organization like StoryCorps.  Teleflora is built on making moments, memories and sharing feelings and StoryCorps is about valuing every person’s story and reminding one another of our shared humanity."

Launching today, the “Telestory” contest rewards the online sharing of your favorite Mom memories with the opportunity to win fabulous prizes for you and your Mom. Go to Lady Antebellum-Telestory contest page or Teleflora's Facebook page from now until May 12 to watch Lady Antebellum’s band members’ favorite Mom moments and enter your own Mom story to win.

Also starting today, receive a free digital download of Lady Antebellum’s newest chart-topping single "Downtown" off their upcoming album "GOLDEN" out May 7 when you purchase Teleflora's Celebrate Mom Bouquet online at www.teleflora.com. This lovely arrangement is filled with fresh pink blooms and comes beautifully arranged by an expert florist in an elegant glass vase that Mom can treasure forever. 

"Mother's Day is a very important day for all of us and we are thrilled to partner with Teleflora and StoryCorps as a way to honor Moms," said Lady Antebellum band members Hillary Scott, Dave Haywood and Charles Kelley.

"Since 2003, StoryCorps has been celebrating the stories of everyday people and one theme we've heard in almost every one of the more than 45,000 interviews we've recorded is the strength, wisdom, and wit of mothers," says Dave Isay, founder of StoryCorps. "We are thrilled to offer Teleflora’s customers a chance to record their own unique stories about the women who have shaped their lives."


About Teleflora
Teleflora brings together the time-honored tradition of sending flowers with the modern benefits of an advanced florist network. By tapping over 15,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora’s network of professional florists create artistic arrangements personally delivered in a vase, often on the same day. And, with the organization’s pioneering “Flowers in a Gift” Collection, the recipient gets a keepsake that turns the treasured gesture of a bouquet into a lasting memento. Luxe yet affordable, aspirational yet accessible, Teleflora makes every day an occasion.

About Lady Antebellum
Lady Antebellum’s upcoming album GOLDEN is out May 7 and was figuratively and literally born on the move. During the band’s 2012 Own The Night World Tour, Lady Antebellum made a point of experimenting with its road band as the miles of travel piled up. That behind-the-scenes interaction inspired much of the music on GOLDEN, an instantly infectious project in which Lady Antebellum discovered new edge for its already-successful foundation. “Downtown,” the album’s funky lead single, shows a new direction as it quickly became the fastest chart-topping single in the band’s career. Since their 2006 inception, the group had risen quickly to become country music’s most influential group. Lady Antebellum won the Vocal Group of the Year honor from both the Country Music Association and the Academy of Country Music three times in a row. Nine of the band’s singles went Gold, with four surpassing the Platinum mark. “Need You Now” went on to sell over seven million downloads, according to the RIAA. Additionally, “Need You Now” claimed five of the trio’s seven career Grammy wins in 2011, including the all-genre “Record of the Year” and “Song of the Year.” For more information, visit LadyAntebellum.com.

About StoryCorps
StoryCorpsʼ mission is to provide people of all backgrounds and beliefs with the opportunity
to record, preserve, and share their stories. Each week, millions listen to StoryCorpsʼ award-winning broadcasts on NPRʼs Morning Edition. StoryCorps has published three New York Times bestsellers: Listening Is an Act of Love, Mom: A Celebration of Mothers from StoryCorps, and All There Is: Love Stories from StoryCorps. This fall, StoryCorps will release its fourth title, entitled Ties That Bind. For more information, or to listen to stories online, visit Story Corps.

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