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TELEFLORA ANNOUNCES PLUSMAIL, THE LATEST ADDITION TO ITS WEB-BASED PRODUCTS

E-mail marketing option for Teleflora florists

LOS ANGELES, CA (February 17, 2010) – Teleflora, the world’s leading flower delivery service offering the best choice in floral arrangements, today announced PlusMail, its new web-based email marketing program. PlusMail is a highly cost-effective email marketing option for member florists who have DovePlus, Teleflora’s web-based system, or have a Daisy or Eagle point-of-sale system.

PlusMail is the first in a line of several new web-based modules that Teleflora plans to add to its DovePlus system over the next few months. DovePlus is a flexible and affordable way for florists to have a point-of-sale system designed to fit their individual needs.

"Teleflora is the industry's leading technology company. We bring together software, hardware, service and support, and PlusMail is the latest in a long line of products that will help our member florists with their daily activities," said Shawn Weidmann, President, Teleflora. "We have the capability to offer solutions that are flexible enough to meet florists' individual needs, which can vary greatly from one flower shop to another."

Teleflora's new PlusMail system is easy for member florists and allows its users the ability to send 500 to over 5,000 emails on a monthly basis. With a number of email packages available - tailored to the amount of emails a florist sends per month - PlusMail is affordable and scalable for any size shop. To subscribe to PlusMail, florists must be using DovePlus, or have a Daisy (Version 7.0) or Eagle (Version 6.0) point-of-sale system and a high-speed Internet connection.

PlusMail’s new benefits and features include:

  • Easy to Use: Florists don’t need to know HTML and an intuitive tool walks them through creating a marketing campaign.
  • Professional Templates: Florists will be given seasonal or holiday templates and PlusMail will do the rest for them; no need to hire graphic designers.
  • Customized Campaigns: Personalized with the florist’s contact information.
  • SPAM compliance: Florists don’t have to worry about CAN-SPAM compliance, as the new program automatically adds required footers and unsubscribe information to each email so florists don’t have to be concerned about it.

Teleflora offers the industry’s most complete range of affordable technology products for floral shops, with RTI, DovePOS, Daisy and Eagle point-of-sale systems; DovePlus, the web-based system; and now PlusMail. Teleflora continues to develop new products and modules, giving florists the flexibility to choose the best system to fit their individual needs.

For more information on Teleflora’s products, please visit www.myteleflora.com or call 800.720.9410.

ABOUT TELEFLORA
Teleflora is the world's leading flower delivery service connecting customers with the nation's best local florists for over 75 years. All Teleflora flower arrangements are artistically arranged and hand-delivered in a keepsake vase using only the freshest flowers available through its member florist network. Headquartered in Los Angeles, California, Teleflora has over 18,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Through its extensive member florist network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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