TELEFLORA HITS IT OUT OF THE PARK
WITH FLOWER GIFTS FOR FATHER’S DAY
Teleflora Offers Kids the Chance to Celebrate Dad and Give Back To A Worthy Cause
LOS ANGELES (May 18, 2009) – On Sunday, June 21, children will honor father figures in their lives and Teleflora, the world’s leading flower wire service, is helping them score a home run with its Father’s Day product line-up. Adding extra batting power to its line up, Teleflora is teaming up with the Prostate Cancer Foundation (PCF), to help raise awareness for prostate cancer and raise funds for advanced research. A portion of the sales proceeds from Teleflora’s new baseball-themed bouquets, Big Hit or Play Ball will go to the organization. Prostate cancer strikes one out of six American men.
“Every year, kids scratch their heads to figure out what to give dear old dad and a bouquet is a great choice because men don’t expect flowers,” said Shawn Weidmann, president, Teleflora. “Our design team works hard to create floral gifts that would appeal to men and combining flowers with one of the country’s favorite pastimes seemed to be the perfect combination.”
Teleflora’s Big Hit and Play Ball Bouquets arrive in oversized ceramic baseball mugs with hand-painted stitching. These arrangements arrive with either red carnations or a combination of carnations, delphinium, lilies, and chrysanthemums, and are available online at teleflora.com for $46.95 or through local Teleflora florists. Once the flowers are gone, dads can use the mugs for morning coffee or as a container to hold pens, pencils or even a variety of plants.
To sweeten the deal, Teleflora is also running its Triple Play sweepstakes from June 1 through June 26, 2009. Every time a Teleflora florist fills an order for either arrangement, a game piece with an entry code will be included in each delivery. Customers will be directed to http://www.teleflorasweepstakes.com where they register and enter the PIN code from the front of the game piece. All registrants are then automatically entered into the grand-prize drawing for an all-expense-paid, three-day, two-night baseball journey for two, including tickets to two major league games, plus the chance to watch pre-game batting practice (retail value of $3,000). The lucky winner will be contacted on or around July 7. In addition, 10 consumers will have the chance to win autographed jerseys signed either by a major league player or a Hall of Famer, (retail value of $310 each), and 20 customers will win an autographed baseball, plus one set of tickets, (retail value of $95 each).
“We are grateful to have the support of Teleflora this Father’s Day,” commented Jonathan Simons, M.D., president and CEO of the Prostate Cancer Foundation. “Prostate cancer is the most prevalent form of cancer for men after skin cancer, yet men do not talk about it like women address the issues of breast cancer. Teleflora’s Father’s Day campaign coincides with our annual Home Run Challenge and will help us reach American men with this very important message.”
To place an order for a hand-arranged, hand-delivered floral gift anywhere in the country, order from Teleflora.
Teleflora is the world’s leading flower service offering the best choice in flower arrangements and convenient local delivery. Headquartered in Los Angeles, California, Teleflora has over 20,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts. Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.
About Prostate Cancer Foundation
The Prostate Cancer Foundation is the world’s largest philanthropic source of support for prostate cancer research focused on discovering better treatments and a cure for recurrent prostate cancer. Founded in 1993, the PCF has raised nearly $370 million and provided funding to more than 1,500 research projects at nearly 200 institutions worldwide. The PCF also advocates for greater awareness of prostate cancer and more governmental research funds. PCF advocacy has helped produce a 20-fold increase in government funding for prostate cancer since 1994. More information about prostate cancer and the PCF can be found at www.pcf.org.