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TELEFLORA LAUNCHES FINDAFLORIST.COM ľ EFFICIENT RESOURCE FOR LAST MINUTE VALENTINE'S DAY FLOWER ORDERS

New Website Connects Consumers Instantly with Trusted Neighborhood Florists Nationwide

LOS ANGELES (February 9, 2005) ľ Teleflora, the world's leading floral services and product company, today unveiled findaflorist.com, an online directory of neighborhood Teleflora member florists. According to a recent survey by United Online, eighty percent of consumers want to know the name of and have the power to choose the local flower shop involved in their order. Teleflora's findaflorist.com responds to this need and provides consumers with an easy way to place flower orders this Valentine's Day and year-round, all through neighborhood flower shops.

Teleflora's findaflorist.com makes it easy for consumers to find a flower shop anywhere in the country. From a network of more than 20,000 trusted and high-quality florists, consumers can find a local Teleflora florist simply by entering a city and state, or zip code. Findaflorist.com then instantly retrieves a complete directory of neighborhood Teleflora florists. Whether the consumer is in a big city or a small town, findaflorist.com will help them locate a florist close to them or their recipient. Local mapping tools provide consumers with a visual of a shop's proximity to the delivery address.

"Consumers want and deserve both personalized service from a local florist and high-quality flowers. Findaflorist.com delivers both," commented Phil Kleweno, President and CEO, Teleflora. "Teleflora drives 100 percent of its business directly to the local florist, a fact no other national flower company can claim."

The United Online survey also highlighted consumers' strong preference for a beautifully designed floral arrangement delivered by a trusted local florist, over loose ľ possibly damaged ľ flowers that arrive in an overnight shipping box direct from a grower, where the recipient has to attempt to arrange the flowers upon their arrival. Teleflora delivers what Consumer Reports recently called "tastefully arranged and nicely presented bouquets in a vase with fresh-looking flowers and greenery."

The launch of Teleflora's findaflorist.com underscores the company's commitment to support local florists by ensuring that Internet orders stay in the floral industry, and are directed to local flower shops. Big-box retailers are selling cheaper floral products that lack the professional qualities provided by a local florist, and some companies within the floral industry are actually working against the local flower shops, offering gift options that lure consumers away from the floral category altogether.

About Teleflora

Teleflora is the world's leading floral service and products company. Headquartered in Los Angeles, California, Teleflora has approximately 25,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member florists' network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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