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TELEFLORA AND NATIONALLY RECOGNIZED HOSPITALS
TO HONOR

WOMEN BATTLING BREAST CANCER

Teleflora delivers The Breast Cancer Research Foundation® Collection of Bouquets to Treatment Centers to Support Ongoing Breast Cancer Research

LOS ANGELES (October 3, 2008) - Teleflora, the world's leading floral service offering only hand-arranged, hand-delivered floral arrangements by local Teleflora florists, announces a month-long collaboration with The City of Hope, John Wayne Cancer Institute and the UCLA Revlon Breast Cancer Center in southern California and nationally, the George Washington University Cancer Center, Fox Chase Cancer Center, University of Texas M.D. Anderson Cancer Center and Memorial Sloan- Kettering Cancer Center. Each week the centers will receive Teleflora bouquets to welcome and pay respect to the women and families receiving treatments. A floral arrangement or equivalent coupon will be presented each week to different women at each center receiving treatment during the month of October.

Teleflora recently announced its renewed partnership with The Breast Cancer Research Foundation® (BCRF), a not-for-profit 501(c) (3) organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at medical centers worldwide, and increasing public awareness about good breast health. A minimum of 85 cents of each dollar donated to BCRF goes to breast cancer research grants and awareness programs. The bouquets featured at the treatment centers will represent the collection available as part of this partnership. Teleflora will feature five different bouquets on teleflora.com including: Teleflora's Polka Dots and Posies, Pink Blush Bouquet, At First Blush, Teleflora's Pinking of You and Teleflora’s Sweet Pinks Bouquet. Every time a consumer purchases any one of the five floral arrangements, Teleflora will donate 15% of the purchase price to BCRF, with a commitment of raising a minimum of $250,000. Each arrangement will be highlighted with the BCRF pink ribbon.

"Breast cancer is one of the most common types of cancer in women. We have all been touched by cancer; my mother and mother-in-law are both survivors. Teleflora joins forces and supports the commitment to finding a cure for breast cancer in our lifetime," said Shawn Weidmann, President, Teleflora. "Teleflora commits to working with the leading national treatment centers by raising awareness and helping find a cure for the disease. We are proud to help BCRF achieve that goal through the gift of flowers."

Teleflora’s customers can select from a wide variety of floral gifts at various price points ranging from $39.95 to $79.95. Each arrangement is a delicate mix of fresh flowers, including pink roses that celebrate Teleflora’s collaboration with BCRF.

For more information on Teleflora’s partnership with BCRF and how you can get involved, please visit www.teleflora.com/bcrf.asp or call 310.966.8328.

About Teleflora
Teleflora is the world's leading floral service offering the best choice in floral arrangements and convenient local delivery. Headquartered in Los Angeles, California, Teleflora has over 20,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member florists' network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2008, nearly $35 million will be awarded to 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East, and throughout Europe. And for the seventh consecutive year, BCRF received Charity Navigator's highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

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