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New Alliance Creates ‘Flowers for the Fight’ to Generate Hundreds of Thousands of Dollars for Cancer Research and Education

LOS ANGELES (October 12, 2005) – Teleflora, the world’s leading floral service and products company, today announced a collaboration with the American Cancer Society, the world's largest voluntary health organization. This joint collaboration, the first of its kind in the floral industry, will support the American Cancer Society’s core mission to eliminate cancer as a major health problem through research, education, advocacy and service. Under the terms of the agreement, Teleflora will guarantee a minimum contribution of $250,000 to the American Cancer Society through a series of product sales, promotions and other services offered through December 2006.

The alliance marks the first such collaboration between both organizations and underscores Teleflora’s commitment to giving back to the community and support of major cause-related initiatives. The program kicks off during October’s National Breast Cancer Month with a newly created Web site www.FlowersForTheFight.com where 20% from every flower sale (exclusive of taxes, services and transmission fees) will go directly to the American Cancer Society. Consumers can support the American Cancer Society while shopping for floral arrangements and national, same-day delivery service.

"We are thrilled to announce this new collaboration with one of the most recognized causes in the nation," stated Phil Kleweno, president and chief executive officer, Teleflora. "The American Cancer Society’s proven track record and core mission was in line with what Teleflora was seeking; a collaboration where we could leverage the beauty of flowers to help a great cause."

Teleflora will support a number of key American Cancer Society programs throughout the partnership. Such programs include Making Strides Against Breast Cancer®, Great American Smokeout, Relay for Life® and other key programs throughout the year. Through flowersforthefight.com, teleflora.com and the company’s 25,000 U.S. member network, Teleflora will help the American Cancer Society extend its message to an even broader audience.

About Teleflora

Teleflora is the world’s leading floral service and products company. Headquartered in Los Angeles, California, Teleflora has approximately 25,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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