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THOUSANDS GET SOMETHING TO SMILE ABOUT

Teleflora Kicks Off 2006 Make Someone Smile« Week July 16 ľ 22
Florists Nationwide Participate in Annual Community Outreach Program

LOS ANGELES (July 3, 2006) – Teleflora, the world’s leading floral service and product company, announced today its plans for the 2006 Make Someone Smile ® Week program, the industry’s leading benevolent project.

Make Someone Smile ® Week will enlist thousands of Teleflora florists nationwide to deliver floral arrangements in the company’s keepsake Be Happy® Mugs to those most in need of a smile: hospital patients, children at foster-care facilities, residents of nursing homes and others. This year’s program will run from July 16 through July 22.

“Making someone smile through the gift of flowers, especially those less fortunate, is an extraordinary experience,” says Rich Salvaggio, vice president of industry relations and publications, Teleflora. “The feedback from local communities and the floral industry has been overwhelmingly positive since we launched Make Someone Smile ® Week in 2003. Teleflora is committed to its local communities, and this program is one way to give back to them.”

Additionally, during Make Someone Smile ® Week, anyone can deliver a smile to someone they love – and donate to the American Cancer Society – by visiting www.teleflora.com/makesomonesmile and sending an arrangement from Teleflora’s Charitable Giving Collection, a selection of bouquets offering a contribution towards cancer research (20 percent of purchase price).

Developed by Teleflora in 2003, Make Someone Smile ® Week has grown into one of the floral industry’s most successful cause-related initiatives in North America. Last year’s program:

  • Delivered 23,000 floral arrangements to those in need of a smile
  • Spanned 325 cities throughout the United States and Canada
  • Involved 2,500 florists who donated 25,000 hours of their time

The success of the 2005 program is a testament to Teleflora’s objective of helping those less fortunate by giving them something to smile about, through beautifully designed flowers delivered by a local florist.

For more information on Teleflora’s Make Someone Smile ® Week, and how you can get involved, please visit www.teleflora.com/makesomonesmile or call 310.966.3517.

About Teleflora

Teleflora is the worldĺs leading floral service and products company. Headquartered in Los Angeles, California, Teleflora has approximately 25,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member floristsĺ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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