Legend has it that the amaryllis - the stunning red flower we've come to associate with the holidays - began as a shy, timid nymph. Amaryllis fell deeply in love with Alteo, a shepherd with Hercules' strength and Apollo's beauty, but her affections were unrequited. Hoping that she could win him over by bestowing upon him the thing he desired most - a flower so unique it had never existed in the world before - Amaryllis sought advice from the oracle of Delphi.
Following his instructions, Amaryllis dressed in maiden's white and appeared at Alteo's door for 30 nights, each time piercing her heart with a golden arrow. When at last Alteo opened his door, there before him was a striking crimson flower, sprung from the blood of Amaryllis's heart. With this romantic - albeit tragic - tale as its beginning, it's not surprising that today the amaryllis has come to symbolize pride, determination and radiant beauty.