Knorr's blind-date feed-athon held onto the top spot among branded videos in the week ended Sunday, according to Visible Measures, but was joined on our weekly Viral Video Chart by Mother's Day videos from Apple and Teleflora that came on strong.
"Motherhood isn't always hearts and roses," ends a moving advertisement from Teleflora that is honoring tough moms everywhere. Although the company sells beautiful and delicate floral bouquets, it chose to approach its Mother's Day ad by putting the more nitty-gritty side of motherhood in the spotlight.
When Clara Gonzales shared her experiences as a working mom during the Society of American Florists' 2015 convention, she had no idea the presentation could lead to a star turn in a major national ad for Mother's Day.
Legendary football coach Vince Lombardi was one tough mother. And he liked flowers, as far as anyone knows. So, who better to provide inspirational copy for Teleflora's Mother's Day campaign?
Floral services company Teleflora is in the business of sending personal messages. "A lot of people shop with us because they have a very specific, personal need," says Beth Monda, VP of e-commerce for the flower company. "Perhaps a holiday is coming; it's a friend's or loved one's birthday, or they want to send well-wishes, congratulations, or sympathy thoughts.
Leave it to Teleflora to put us in a romantic mood just in time for Valentine's Day. For its new "What is Love?" ad campaign, the Los Angeles-based flower delivery service highlighting the experiences of diverse couples, including two lesbians, as well as two gay men who are tying the knot.
What is love? Teleflora poses this question at the start of an affecting Valentine's Day film, created by the (aptly named) Wonderful Agency. The work treats us to a two-minute montage featuring folks of various ages, races and sexual orientations cherishing the people they love.
Whether you're dropping hints about what flowers you want to receive this Valentine's Day or planning to send some to loved ones (or yourself - why not?), these are the best floral delivery services to try.