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Teleflora and Beneva De-Mystify Marketing with Floral Prodigy


LOS ANGELES - (Jan. 15, 2014) - Florists have long struggled with how best to spend their marketing dollars but that puzzle can now be solved thanks to an innovative new service offered exclusively by Teleflora and Beneva Solutions.

Teleflora and Beneva have joined forces to offer Teleflora members Floral Prodigy - an innovative tool that tracks a florist's marketing efforts to learn which ads, direct mail, online campaigns or any other marketing tactic generates the most orders.

"It's great to have a program that lets you track where your marketing dollars are being spent," said Bill Horeth, Kittelberger Florist & Gift. "Floral Prodigy is very easy to maneuver and the daily emails let you take a quick glimpse and have detailed reporting within seconds."

Floral Prodigy is the brainchild of Beneva Solutions's Founder Arthur Conforti, who first developed the system to track his own flower shop's marketing efforts. The tool, which can integrate with Teleflora's RTI point-of-sale system, provides florists with statistics including the number of phone calls, average order value and repeat customers from each marketing campaign. In addition to an easy-to-use reporting portal the system sends a daily email report to keep marketing results at the flower shop owner's fingertips.

"I could have never grown my companies to where they are today without this information," said Conforti.

Hortensia Trias, who owns Trias Flowers in Miami, has used Floral Prodigy for over six months. "When I first heard about it, I could hardly believe it. This marketing data was not something I could ever imagine having and now I wonder how I lived without it!"

"Floral Prodigy was built by a florist for florists," said Teleflora President Jeff Bennett. "Finally, our members have an easy way to track all their marketing efforts - from direct mail to the local newspaper to online campaigns. This product takes the guesswork out of marketing."

Florists interested in learning more about Floral Prodigy should contact Teleflora's Rick Davis at 215-348-7407, Mark Freeman at 303-960-8348, or visit MyTeleflora.com.

About Teleflora
Teleflora is the world's leading flower delivery service connecting customers with the nation's best local florists for more than 75 years. All of Teleflora's flower arrangements are artistically arranged and hand-delivered in keepsake vases using only the freshest flowers available through its member florist network. Headquartered in Los Angeles, California, Teleflora has over 15,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Through its extensive member florist network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

About Beneva Solutions

Beneva Solutions provides marketing solutions for retail businesses and works with a large number of retail florists nationwide. The company's greatest strength is that it was started by a local florist, Arthur Conforti, who has focused on developing and sharing marketing tools with other local retail florists for over 10 years.

The company's products include Floral Prodigy (www.floralprodigy.com) and Floral App (www.floralapp.com), the widest used mobile app in the floral industry. Both of these innovative and easy-to-use technology innovations were developed to give local retail florists the tools they need to compete, track and engage customers in an evolving retail market.

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