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PRESS RELEASE

11.5.13

TELEFLORA LAUNCHES DOVE POS 6.2


Technology upgrade improves flower shop efficiency


LOS ANGELES - (Nov. 5, 2013) - Teleflora, the world's leading flower delivery service offering the best choice in floral arrangements, unveiled Dove POS™ 6.2, the company's latest version of its groundbreaking point-of-sale system. Teleflora's Dove POS™ system became available in 2006, in an effort to help florist members' businesses save time and money. Dove POS™ enables florists to simplify their flower shop transactions with the ability to enter and monitor all orders, utilize marketing applications, and manage their floral accounts and more - all in one place.

With new and enhanced features accessible via phone or tablet, the latest version of DovePOS takes management of businesses from the storefront to florist's fingertips. Dove POS 6.2 features a new DovePOS module, eDelivery, so employees will be able to mark deliveries in real time. In addition, owners and managers will have access to important business data such as sales and employee productivity from a phone, while delivery drivers can clock out after delivering orders on their way home.

"We recognize our member florists' days are quite busy, from early mornings to long nights, so itĺs important they have tools readily available to help their businesses run in an efficient and effective manner," said Jim Talarico, chief information officer, Teleflora. "Teleflora's new eDelivery module will help florists save time while boosting their profits as delivery management is streamlined by a powerful tool that fits into the palm of their hand."

In addition, the release of DovePOS 6.2 features SMS messaging or texting. Customers will be able to stay up-to-date with instantaneous order and delivery confirmations delivered straight to their phone.

For more information on Teleflora's point-of-sale systems, please visit DovePOS.com or call 800.615.8229.

About Teleflora
Teleflora is the world's leading flower delivery service connecting customers with the nation's best local florists for more than 75 years. All of Teleflora's flower arrangements are artistically arranged and hand-delivered in keepsake vases using only the freshest flowers available through its member florist network. Headquartered in Los Angeles, California, Teleflora has over 15,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Through its extensive member florist network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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