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TELEFLORA UNVEILS $11 MILLION INVESTMENT IN 25,000 MEMBER FLORAL NETWORK

Industry's Most Responsive & Informative Resource for Retail Florists

LOS ANGELES (June 21, 2005) ľ Teleflora, the world's leading floral services and product company, today unveiled the new version of its MyTeleflora.com member florist Web site. MyTeleflora.com provides Teleflora member florists with key information on marketing and advertising, keepsake products, technology, industry, design, education and customer service. This online destination is the industry's most comprehensive resource developed to help local retail florists succeed in business. Thousands of florists use the site each month.

The MyTeleflora.com site enhancement includes a series of key features that provide member florists with relevant information to help them grow their business. Clean navigation of the site, coupled with new content features, give retail florists a wealth of relevant business tools in an easy-to-access format.

"We built MyTeleflora.com to reflect our member florists' input, and help address their varying business needs," explained Cristina Fernandez McQuistion, executive vice president, membership services, Teleflora. "The information and content found on this site is easy to access, will be updated daily and accessible 24 hours a day, 7 days a week."

Other new features on MyTeleflora.com include:
  • eFlorist Service Center for marketing and merchandising tips
  • Image Library for Teleflora's complete line of keepsake products
  • My Tools to check Clearinghouse and credit card statements
  • Design & Education to read the latest industry coverage on floral design and business topics
  • Tutorials to brush up color or sympathy sales skills, or for training new staff

Existing features such as statement and credit card balances, POS user forums and a searchable knowledgebase will continue to provide useful, everyday tools for florists.

About Teleflora

Teleflora is the world's leading floral service and products company. Headquartered in Los Angeles, California, Teleflora has approximately 25,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member florists' network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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