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Announcement Marks Industry Landmark

LOS ANGELES (January 25, 2005) – Teleflora, the world’s leading floral services and product company, announced that it would invest $11 million in technology for its member florists. The investment, the largest ever in the industry, will provide Teleflora member florists with the most advanced point-of-sale systems and bolster the company’s current technology design and development initiatives. The announcement came at the company’s national RTI User Conference, held in New Orleans at the Intercontinental Hotel from January 20 to 22.

Four hundred attendees were on-hand for Teleflora’s largest-ever RTI Conference, including florists representing the most successful in the nation. Teleflora President and Chief Executive Officer Phil Kleweno, along with the company’s Chief Technology Officer, Terry Byers, unveiled the plan to an enthusiastic crowd.

"As the floral services industry leader, Teleflora is committed to providing the technology backbone necessary for success in today’s highly-competitive floral market," stated Phil Kleweno, President & CEO, Teleflora. "Our $11 million investment will ensure that we continue to drive the course of innovation and support for our member florists."

Teleflora’s announcement marks the largest such investment ever in the flower industry.

"Florist technologies is one of our core business sectors, and certainly one of the most critical pieces to flower shops today," said Terry Byers, Chief Technology Officer, Teleflora. "Teleflora's leading technology initiatives, strengthened by this significant financial commitment, will feature a series of dynamic business optimization tools developed exclusively for our member florists."

Core components of Teleflora’s renewed technology advancements include comprehensive development and upgrades across coding and engineering, business interface tools and customer service features.

Teleflora’s RTI-User Conference draws the industry’s top flower businesses from across the country. The three-day event included presentations from Teleflora executives and training seminars on the company’s RTI POS technology. The conference keynote came from Michael Gerber, business visionary and best-selling author of The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.

For more information on Teleflora’s RTI User Conference, and general Teleflora background, please visit www.myteleflora.com or www.teleflora.com.

About Teleflora

Teleflora is the world’s leading floral service and products company. Headquartered in Los Angeles, California, Teleflora has approximately 25,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member florists' network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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