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PRESS RELEASE

06.29.11

Teleflora Florists Continue the Tradition of Distributing Flowers and Smiles in Their Communities

Local Teleflora Florists Celebrate Make Someone Smile® Week
July 17 - 23, 2011

LOS ANGELES (June 29, 2011 )- Teleflora, the world's leading flower wire service, offering only hand-arranged, hand-delivered floral arrangements, announced today its plans for Make Someone Smile® Week, the floral industry’s leading benevolent program running from Sunday, July 17 through Saturday, July 23. Thousands of Teleflora member florists and community volunteers are set to deliver flower bouquets in the company's keepsake Be Happy® Mug to those most in need of a smile – such as hospital patients, senior citizens living in nursing homes and assisted living homes, and recipients of Meals-on-Wheels programs.

Teleflora will donate more than 40,000 of their Be Happy® Mugs through its units program to member florists, who will work with local wholesalers and growers to secure donated flowers. Local Teleflora florists will use these donations to make cheery Be Happy® Bouquets, full of beautiful flowers, and deliver them to residents of their choosing in their local communities.

"Last year marked the 10th anniversary of Make Someone Smile® Week and it's wonderful that in year 11, the florists continue to amaze me with their interest and enthusiasm for the program," said Rich Salvaggio, Vice President of Industry Relations and Publications, Teleflora.  "The joy on the faces of the recipients reinforces why this program continues to be so successful with the help of our local unit boards, florists and volunteers."

As florists around the country are making deliveries during Make Someone Smile® Week, consumers can order a smile for that special someone in their lives by visiting Teleflora Flowers and purchasing a Be Happy® Bouquet for $46.95. 

Last year's program spanned over 200 cities throughout the United States and Canada; more than 2,000 florists donated their time.  Teleflora's program delivered more than 33,000 bouquets to those most in need of a smile.  For more information on Teleflora's Make Someone Smile® Week, or how you can get involved, call 310.966.8328.

About Teleflora
Teleflora is the world’s leading flower delivery service connecting customers with the nation’s best local florists for over 75 years. All Teleflora flower arrangements are artistically arranged and hand-delivered in a keepsake vase using only the freshest flowers available through its member florist network. Headquartered in Los Angeles, California, Teleflora has over 16,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Through its extensive member florist network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products. Follow Teleflora on Facebook



 
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