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PRESS RELEASE

01.10.11

Teleflora Debuts Partnership with Faith Hill in Super Bowl XLV Ad

Teleflora and Faith Collaborate on Exclusive Collection of Hand-Arranged, Floral Bouquets

LOS ANGELES (January 10, 2011) - Teleflora, the world's leading flower wire service, along with five-time Grammy Award winner Faith Hill, today announced the creation of "The Collection by Faith Hill." Developed with Teleflora to reflect her style, taste, and artistry, Faith Hill and her Teleflora collection – "The Collection by Faith Hill" – will be unveiled in Teleflora's latest television commercial set to debut during Super Bowl XLV on FOX on Sunday, February 6, 2011. Teleflora returns to the big game for a third year with a 30-second spot that will air during the second quarter. Teleflora and Hill will collaborate throughout the year on "The Collection by Faith Hill," adding to the assortment with a variety of elegant bouquets, including Valentine's Day flowers, Mother’s Day flowers, and Christmas flowers, as well as everyday occasions.

Hill stars in a laugh-out-loud Valentine's Day spot staged in a recording studio where she steps in to coach her sound tech through a Valentine’s Day dilemma, creating an unexpected and funny twist to the spot. Also making its debut in the commercial is the lead bouquet in "The Collection by Faith Hill” Valentine's Day assortment – "The Valentine's Bouquet." The Valentine's Day product-line up in "The Collection by Faith Hill" also includes five additional bouquets, all available on teleflora.com and in the shops of local Teleflora florists. Like every floral gift from Teleflora, it is personally designed and delivered by a local florist in the recipient’s neighborhood and arrives ready-to-enjoy in a keepsake vase.

"We are excited about our partnership with Faith Hill, who is a perfect fit for the Teleflora brand. Faith is an entertainer who has broad appeal and transcends musical genres. Teleflora leads the floral industry with products that showcase quality and superior designs, and this partnership is another reflection of that," said Shawn Weidmann, President, Teleflora. "There is no better opportunity to introduce consumers to "The Collection by Faith Hill" than with a spot during the year's most widely watched sporting event on television. And it's right before Valentine's Day – one of the busiest times for the floral industry."

"It's been a lot of fun designing a line of hand-arranged bouquets with Teleflora," said Faith Hill. "They're a great company that takes pride in their products, their flowers – and in their commercials. I can't think of any better way that to be able to kick-off this partnership with an ad during the Super Bowl."

Also debuting with Teleflora's Super Bowl commercial will be Teleflora’s fun new "Flower Coach" iPhone application, which ties into the theme of the commercial with an unexpected twist.

The company’s in-house ad agency, Fire Station, was behind the concept and creation of the hilarious new spot. The spot was produced by Hungry Man, Inc. productions and directed by Bryan Buckley, who has directed more than 50 big game commercials and has won numerous awards for his work. The commercial will continue to air through Saturday, February 12, 2011 on sports-focused cable channels and primetime cable shows geared towards male viewers.



 
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