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TELEFLORA INTRODUCES NATIONAL ONLINE MARKETING EXPOSURE FOR LOCAL FLORISTS

findaflorist.com Consumer Directory Spotlights Neighborhood Flower Shops

LOS ANGELES (April 11, 2005) – Teleflora, the world’s leading floral services and product company, today announced special marketing and advertising opportunities for its member florists on the company’s findaflorist.com site, an online consumer directory of neighborhood Teleflora member florists. Recently launched by Teleflora, findaflorist.com makes it easy for consumers to find a flower shop anywhere in the country. Now the company is offering its members premier placement opportunities to help increase their shop’s visibility, drive incremental traffic to their Web sites and generate more orders.

Two out of three consumers today use the Internet to find a florist, and 80 percent want to have a relationship with their local florist. Teleflora’s findaflorist.com helps capture those Internet orders and drive them directly back to a local flower shop. The site also ensures that consumers using the Internet to shop for flowers are finding just what they set out for and are not redirected to non-floral offerings. Unlike many of the company’s competitors, Teleflora drives 100% of its business from telefora.com and findaflorist.com to local florists.

"findaflorist.com gives neighborhood florists a chance to spotlight their business on the Internet’s premiere consumer floral directory," said Mike de la Hoz, Teleflora’s director of findaflorist.com. "With consumers flocking to the Internet for local flower shop information, this directory gives Teleflora member florists a major presence to market their business and grab those sales."

Since its launch several months ago, findaflorist.com has already experienced high consumer traffic on its site driven by both online and offline advertising. Teleflora will continue to support findaflorist.com with a comprehensive year-round marketing communications campaign, including a significant advertising spend around Mother’s Day. The company aims to build findaflorist.com with marketing support as large as its current co-op program. Teleflora will secure significant key word placement and banner ads on the Internet’s most visited portals, including Google, Yahoo! and MSN. Print and broadcast will also drive consumers to findaflorist.com, along with aggressive promotional support.

Consumers benefit from Teleflora’s findaflorist.com by learning more information about their neighborhood florist, including a shop’s phone number, Web site and location through a local mapping feature.

The launch of Teleflora’s findaflorist.com underscores the company’s commitment to support local florists by ensuring that Internet orders stay in the floral industry, and are directed to local flower shops. Big-box retailers are selling cheaper floral products that lack the professional qualities provided by a local florist, and some companies within the floral industry are actually working against local flower shops, offering gift options that lure consumers away from the floral category altogether.

About Teleflora

Teleflora is the world’s leading floral service and products company. Headquartered in Los Angeles, California, Teleflora has approximately 25,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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