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TELEFLORA ANNOUNCES 2010 EDUCATION CENTER SCHEDULE

Florists 2010 Education Schedule

LOS ANGELES, CA (February 24, 2010) – Teleflora, the world’s leading flower wire service offering only hand-arranged, hand-delivered floral bouquets by local florists, announced today its 2010 Education Center schedule.  For more than 25 years, Teleflora has been the leader in providing education for florists with the industry’s only professional state-of-the-art center.  The facility in Oklahoma City, Oklahoma brings together a team of floral and technology experts, creating a stimulating interactive experience for all who attend.

"At Teleflora, we understand the importance of education for florists who are starting out or interested in refining their craft, so each year we set out to create a rewarding and challenging class line-up," said Marie Ackerman, AIFD PFCI AAF, Vice President, Education. "With cutting-edge programs and hands-on experience, florists can learn new techniques and business insights to help them build and manage a successful retail business."

The 2010 education program kicks off in June and continues through October. This year’s classes cover a wide range of topics including floral design that focuses on wedding bouquets, Asian and European style design, and creative designing with permanent botanicals. In addition, the education center is offering an exciting new class, "Testing, Testing...1,2,3: A Primer on Using the Principles & Elements of Design." The class has been designed for those students who are "certifying" with state and national organizations and want to test their knowledge and ability to incorporate the principles and elements of design into their work. It is a self-evaluation course to help up-and-coming florists determine if they are ready to seek design credentials.

Tuition for Teleflora members is just $599.95 U.S. ($749.95 Canada) and can be billed on their Teleflora clearinghouse statement or placed on a major credit card. If a shop brings a second person to the same class, each person will receive a $50 discount. Scholarships to attend the Education Center are available from local Teleflora Units.

For more information on Teleflora’s Education Center or to register for classes, please call (800) 456-7890 ext. 6234. A description of each class can be found online at www.myteleflora.com.

About the Teleflora Education Center
The Teleflora Education Center founded in 1984 conducts classes for thousands of retail florists. Housed on the second floor of the Teleflora office in Oklahoma City, the school features a state-of-the-art classroom, custom workroom and pleasant hospitality area. Classes are limited in size to enable personal coaching of each participant.

ABOUT TELEFLORA
Teleflora is the world's leading flower delivery service connecting customers with the nation's best local florists for over 75 years. All Teleflora flower arrangements are artistically arranged and hand-delivered in a keepsake vase using only the freshest flowers available through its member florist network. Headquartered in Los Angeles, California, Teleflora has over 18,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Through its extensive member florist network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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