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TELEFLORA LAUNCHES LOYALTY PROGRAM

Teleflora.com Customers Can Earn Points Toward Flower Gift Purchases

LOS ANGELES (April 30, 2009) – Teleflora, the world's leading flower wire service offering only hand-arranged, hand-delivered floral arrangements, announced today Teleflora Rewards, its premiere online loyalty program for consumers.  Customers will have access to special deals, promotions and discounts

"During these challenging economic times, consumers are looking for ways to decrease spending, and they will get that through Teleflora Rewards,” said Shawn Weidmann, President, Teleflora.  “Our customers can now earn discounts towards future purchases of truly exceptional floral gifts created by our expert member florists.  As a way to say thank you to our loyal customers for their business, we are thrilled to offer them special deals"

"Members will be rewarded for every purchase they make.  For every dollar spent on a flower bouquet bought on teleflora.com, loyalty program members will receive one point.  When their points reach 150, they will be emailed a code worth $15 toward their next purchase.  As members, consumers will also receive sneak previews of new products along with exclusive discounts."

For additional information, go to www.teleflora.com.

About Teleflora

Teleflora is the world’s leading flower service offering the best choice in flower arrangements and convenient local delivery. Headquartered in Los Angeles, California, Teleflora has over 20,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts. Through its extensive member florists’ network, visit the web and look for the Teleflora logo or call the toll-free at 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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