TELEFLORA PARTNERS WITH HSN TO OFFER EXCLUSIVE FLOWER BOUQUETS TO VIEWERS
Teleflora Will Share its Floral Know-How with 90 Million Households
LOS ANGELES (April 28, 2009) – Teleflora, the world's leading flower wire service offering only hand-arranged, hand-delivered floral arrangements, announced today its partnership with HSN, an interactive lifestyle network and retail destination, to sell exclusive bouquets. Teleflora will debut a new product line on the TV network Tuesday, May 5th, just in time for Mother’s Day, Sunday, May 10th.
"HSN is the ideal home for Teleflora. HSN has always been ground-breaking with the products it aligns itself with and we look forward to introducing their viewers to our one-of-a-kind arrangements," said Shawn Weidmann, President, Teleflora. "HSN's viewers have come to expect insight from experts who offer everyday solutions, tips and ideas and Teleflora’s member florists are the best in the business. This is a great forum for our florists to showcase their extensive attention to detail and wide array of floral knowledge."
"Teleflora is the perfect partner for HSN to be working with as it enters into this exciting new category of business," said Lynne Ronon, Executive Vice President of Merchandising, HSN. "With this new partnership, Teleflora’s strong network of talented local florists will further enhance HSN's customer experience by offering next-day delivery of beautiful hand-arranged flowers for every occasion to our millions of customers as they consider gifts not only for themselves, but for others in their lives."
When Teleflora debuts its exclusive Mother’s Day flower arrangements on HSN on May 5th a Teleflora member florist will serve as the on-air guest during the 30-minute segment. The florist will demonstrate how flower arrangements are made as well as provide tips and suggestions for choosing flowers by occasion. The florist will also provide final tips, product information and suggestions on choosing the best flowers for various occasions. In addition, the Teleflora difference - that all bouquets are hand-arranged and hand-delivered using only the freshest flowers by neighborhood florists - will be communicated.
Also, a hand-picked selection from Teleflora's everyday product line for occasions like birthdays, new baby and more, will be available on hsn.com year-round. There, customers can purchase bouquets and learn more about flowers and their meanings. Throughout the year, Teleflora will continue to premiere bouquets on the HSN network, which are tied to major holidays and available exclusively to HSN customers.
For more information and local time listings of Teleflora’s appearances on HSN, please go to www.hsn.com.
Teleflora is the world’s leading flower service offering the best choice in flower arrangements and convenient local delivery. Headquartered in Los Angeles, California, Teleflora has over 20,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America.
Teleflora offers industry-leading floral arrangements and gifts. Through its extensive member florists’ network, visit the web and look for the Teleflora logo or call the toll-free at 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.
HSN is an interactive lifestyle network and retail destination, offering a curated assortment of exclusive products combined with top brand names. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience for its customers. On HSN and hsn.com, customers will find exceptional selections in Health & Beauty (e.g. M. Asam, Carol’s Daughter, Clarins, Eyes by Design, HoMedics, Andrew Lessman, Tony Little, Perlier, Sephora, Serious Skin Care, ybf Cosmetics); Jewelry (e.g. Heidi Daus, Myrka Dellanos, R.J. Graziano, IMAN Global Chic, MichaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck, John Robshaw); Fashion/Accessories (e.g. Loulou de la Falaise, Carlos Falchi, Patricia Field, Diane Gilman, Tina Knowles, Adrienne Landau, Susan Lucci, Debbie Shuchat, Sharif, Heidi Weisel); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Samsung). HSN is available across all media including its TV network and hsn.com, which ranks in the top 30 of the top 500 internet retailers. HSN, the original shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).