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TELEFLORA CELEBRATES 25 YEARS OF EDUCATING FLORISTS
Teleflora’s Education Center Announces 2009 Line-U
LOS ANGELES (December 15, 2008) – Teleflora, the world’s leading floral wire service offering only hand-arranged, hand-delivered flower arrangements by local florists, announced today its 2009 Education Center schedule. The Teleflora Education Center, based in Oklahoma City, Oklahoma is celebrating 25 years as the industry's only wire service sponsored education center that has consistently provided continuing education for florist. The founder of American Floral Services, Inc. (AFS), Herman Meinders, opened the school so those florists engaged in the trade had a place to go where they could gain some new and valuable knowledge that could be used to build a more profitable business.
“Who would have guessed that when Eulalah Overmeyer convinced Herman Meinders to start Teleflora’s Education Center back in 1984 that more than 5,000 designers would have benefited from classes taught by the finest instructors in the U.S., as well as international group designers,” said Marie Ackerman AIFD PFCI AAF, Vice President, Education. “We are proud that our facility is now the largest, featuring custom built classrooms with the latest equipment and AV capabilities. Designers are sure to be excited about the classes we have planned for next year. As always, they will provide florist useful information that will help increase sales and traffic into their floral shops.”
Classes held at the education center kick off in March of 2009 and continue through October. They cover a wide range of topics including floral design that focus on
European style design, Asian style design, tropical flowers and sympathy Expressions.
The Business Smarts Summit, hosted each year at the education center, provides a comprehensive look at business management, increasing sales, holiday preparedness, financial controls and technology.
Teleflora’s 2009 class schedule is as follows:
March 8-11, 2009
Profitable Wedding Design
Instructor: Bert Ford AIFD
March 29-April 1, 2009
Flowers to Wear: Prom, Corsages & Boutonnieres
Instructor: Sharon McGukin AIFD PFCI
June 7-10, 2009
Trade Secrets: Using New Materials & Hot Design Trends
Instructor: Kevin Ylvisaker AIFD PFCI
June 21-24, 2009
Sympathy Expressions
Instructor: Joyce Mason-Monheim AIFD PFCI
July 26-29, 2009
European Style Design
Instructor: Els Hazenberg AIFD AAF
August 9-12, 2009
Creative Edge: East/West Fusion
Instructor: Hitomi Gilliam AIFD
August 30-September 2, 2009
Business Smarts Summit: Operating a Successful Retail Flower Shop
Instructor: Paul Goodman CPA, Tim Farrell AIFD PFCI AAF and Marie Ackerman, AIFD PFCI AAF
September 13-16, 2009
Countdown to Christmas
Instructor: Tom Bowling AIFD PFCI
September 27- 30, 2009
In Style: Tropicals
Instructor: Gerry Toh AIFD
October 11-14, 2009
Smart Everyday Design
Instructor: Susan Ayala AIFD
Tuition for Teleflora members is just $549.95 U.S. ($695.95 Canada) and can be billed on their Teleflora Clearinghouse statement or placed on a major credit card. Scholarships to attend the Education Center are available from local Teleflora Units.
For more information on Teleflora’s Education Center or to register for classes, please call (800) 456-7890 ext. 6234 and a description of each class can be found online at www.myteleflora.com.
About the Teleflora Education Center
The Teleflora Education Center founded in 1984 conducts classes for thousands of retail florists. Housed on the second floor of the Teleflora Office in Oklahoma City, the school features a state of the art classroom, custom workroom and pleasant hospitality area. Classes are limited in size to enable personal coaching of each participant.
About Teleflora
Teleflora is the world’s leading flower service offering the best choice in flower arrangements and convenient local delivery. Headquartered in Los Angeles, California, Teleflora has over 20,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America.
Teleflora offers industry-leading floral arrangements and gifts. Through its extensive member florists’ network, visit the web and look for the Teleflora logo or call the toll-free at 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.
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