TELEFLORA CELEBRATES FATHER’S DAY AND 60 YEARS OF FORD TRUCKS WITH ITS ‘48 FORD PICKUP BOUQUET
Teleflora Offers Dads and Automobile Enthusiasts A Ride Down Nostalgia Lane
LOS ANGELES (May 19, 2008) – Teleflora, the world’s leading floral service offering the best choice in floral arrangements, is paying tribute to 60 years of the Ford Truck F-Series with its ’48 Ford Pickup Bouquet. As part of its license agreement with Ford Motor Company, Teleflora created this exclusive floral gift just in time for Father’s Day, Sunday, June 15. The
’48 Ford Pickup Bouquet is a compliment of carnations, stem spray roses and daisy spray chrysanthemums resting in a ceramic model of the 1948 Ford pickup truck complete with whitewall tires and hand-painted in the traditional Ford blue.
“Finding that perfect gift for dads can be tough, so we are making it easy for consumers to buy something their fathers will enjoy for many years to come,” said Shawn Weidmann, president, Teleflora. “Father’s Day is a time to honor dads for all their hard work and Ford tucks are known for being tough and dependable, so what better way to celebrate both than by bringing them together with the ’48 Ford Pickup Bouquet.”
Men of all ages have always been fascinated by Ford Trucks and the‘48 Ford Pickup Bouquet available online at teleflora.com is a one-of-a-kind arrangement that dads and automobile enthusiasts will want to add to their collections.
"We are pleased to partner with Teleflora because they are global leaders in this arena," said John Nens, Director, Global Brand Licensing, Ford Motor Company. "Together, we are providing consumers an opportunity to drive home a special message for Father's Day or any day to the Built Ford Tough men in their lives."
To place an order for a hand-arranged, hand-delivered floral gift anywhere in the country, visit www.teleflora.com.
Teleflora is the world’s leading floral service offering the best choice in floral arrangements and convenient local delivery. Headquartered in Los Angeles, California, Teleflora has over 20,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 245,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.