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TELEFLORA ANNOUNCES WINNER OF $50,000 DIAMOND EARRINGS

Thomas Kenia of Arizona Is Diamonds & Roses Sweepstakes Winner

LOS ANGELES (March 24, 2008) – Teleflora, the world’s leading floral service, announced today that Thomas Kenia of Gilbert, Arizona is the grand prize winner of a beautiful pair of white gold, round-cut diamond earrings with a retail value of $50,000. Kenia was one of over 51,000 consumers who entered Teleflora’s Diamonds & Roses sweepstakes from January 14 through February 29. Teleflora local florist, Baseline Flower Growers, hand-arranged and hand-delivered the stunning Diamonds & Roses Bouquet Kenia gave his girlfriend.

“This was my first Valentine’s Day with my girlfriend and I wanted to make it special, but I never thought it would end up like this,” Kenia said.  “By no means did I imagine I would actually win the $50,000 diamond earrings!”

Every time a Teleflora florist filled an order for the Diamonds and Roses Bouquet or the Diamond Cut Bouquet, a game piece with an entry code was included. Customers were directed to DiamondsandRoses.com where they had to register and enter the PIN code from the front of the game piece and submit their information to see if they had instantly won one of 1,000 diamond pendant necklaces, valued at $149. All registrants were then automatically entered into the grand prize drawing for the earrings.

“Baseline Flower Growers has been part of the Teleflora family for over 10 years and I was thrilled to present owner Nick Nakagawa with a $3,000 check and certificate for a year of free Teleflora membership, for hand-delivering the winning bouquet,” said Tom Butler, Chairman, Teleflora.

About Teleflora
Teleflora is the world’s leading floral service offering the best choice in floral arrangements and convenient local delivery.  Headquartered in Los Angeles, California, Teleflora has over 20,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America.  Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services.  Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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