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TELEFLORA AND USAA PARTNER TO FIND “AMERICA’S FAVORITE MOM” FOR NBC MOTHER’S DAY TELEVISION SPECIAL

Incredible Military Wife and Mom Just One of Thousands Nominated on AmericasFavoriteMom.com

LOS ANGELES, CA (February 25, 2008) – Meredith Leyva is no stranger to the trials that accompany being a military wife and mom.  After 10 years of marriage and two kids with her husband, a Lieutenant-Commander in the US Navy, Leyva is helping other military wives, girlfriends and women in uniform cope with similar issues through a national support group she founded and a book she wrote on the topic. She is just one of thousands who have already been nominated for a chance to be selected by Teleflora and NBC to appear on the network’s new reality television series, “America’s Favorite Mom.” 

Teleflora and NBC are looking for inspirational mothers from all walks of life in five categories: single moms, working moms, stay-at-home moms, unconventional moms and military moms who may be serving overseas or holding down the home front for those who are serving our country. As part of this search, Teleflora partnered with USAA, a Fortune 200 financial services company serving members of the military and their families, to raise awareness for the competition and help identify dynamic military moms within its large network of military members.

“USAA’s mission is to support the financial security of those who serve our country, and that includes the military moms who often are thrust into doing double duty,” said Rear Admiral (ret.) John Townes, vice president for USAA’s Military Affairs organization.  “Through this partnership with Teleflora, we hope to show our appreciation for these amazing spouses and encourage everyone else to do the same by going online and nominating their favorite military mom in order that she might receive the recognition she deserves.”

“Now more than ever, it is important to honor military moms because of their courage and willingness to respond to their individual ‘call to duty’ everyday of their lives,” said Shawn Weidmann, president, Teleflora. “Whether these military moms are serving our country overseas or they’re taking care of their families while their loved ones are fighting for our country, Teleflora wants to celebrate these women because they are true American heroes. I am both the child of a military mom and a veteran myself so I have witnessed first hand the rigors that both my wife and mom had to endure in these roles.”

Now through April 30, proud children and adults can easily nominate their favorite military mom for this prestigious award and once-in-a-lifetime experience by uploading videos, their favorite photos of mom and essay testimonials to www.AmericasFavoriteMom.com/usaa.  Once nominated, moms can win thousands of dollars in exclusive online prizes and sweepstakes. 

The top 15 nominees from the five categories will appear on NBC’s highly-rated “Today Show” and viewers will have the chance to vote for their favorite mom at the end of each show.  The winning mom from each category will be featured on “Teleflora presents America’s Favorite Mom,”a grand finale, one-hour primetime NBC television special airing on Mother’s Day, May 11, 2008. The show will include guest appearances from a number of celebrity moms as well as the stories of famous mothers who have made history. 

At the end of the program, a celebrity host will crown one mom “America’s Favorite Mom” and name a rose in her honor.  She will also receive thousands of dollars in cash and prizes, including an 18k gold heart-shaped “America’s Favorite Mom” pendant trimmed with dazzling diamonds. As a special gift to the military mom finalist, USAA will reward her with a $2,500 cruise gift certificate from Explore Cruise Travel and a free year-long financial strategies plan with USAA Certified Financial Planner® practitioner. 

For more information, please visit: www.AmericasFavoriteMom.com/usaa

About Teleflora

Teleflora is the world’s leading floral service offering the best choice in floral arrangements and convenient local delivery.  Headquartered in Los Angeles, California, Teleflora has over 20,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America.  Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services.  Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

About NBC

NBC Entertainment develops and schedules programming for the network’s primetime, late-night, and daytime schedules. NBC’s quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

About USAA

USAA, a diversified financial services company, is a leading provider of competitively priced financial planning, insurance, investments and banking products to members of the U.S. military and their families.  Named by BusinessWeek as 2008’s Customer Service Champion, USAA provides convenient and accessible financial products to its 6 million members.  For more information about USAA, or to learn more about membership, visit usaa.com.

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