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Teleflora and NBC MARK 100 days to 100th anniversary of mother’s day WITH NATIONWIDE CALL FOR “AMERICA’S FAVORITE MOM” ENTRANTS

Incredible “Marathon Mom” Just One of Hundreds of Nominations Found on AmericasFavoriteMom.com

LOS ANGELES, CA (February 4, 2008) – Linda Quirk is not your typical mother.  At 55 and a grandmother of three, Mrs. Quirk is about to embark on an amazing journey – seven marathons across seven continents – all to raise awareness and one million dollars for a drug and alcohol treatment center that saved her stepdaughter’s life.  Quirk is just one of hundreds who have already been nominated for a chance to be selected by Teleflora and NBC to appear on the network’s new reality television series, “America’s Favorite Mom.”

“When I heard about the search for America’s Favorite Mom, I just knew I had to enter my stepmother Linda,” said Katherine Quirk. “From helping me overcome one of the lowest and darkest points in my life to running marathons around the globe so other families can afford the same innovative treatment I received, she is truly a remarkable mother.  As a mother myself, she inspires me daily.  This nomination is just a small way of saying thanks and showing the world how amazing she really is.”

Now through April 30, proud children and adults can easily nominate their mothers for this prestigious award and once-in-a-lifetime experience by uploading videos, their favorite photos of mom and essay testimonials to www.AmericasFavoriteMom.com.  Once nominated, moms can win thousands of dollars in exclusive online prizes and sweepstakes.  The program will showcase mom from all walks of life; single moms, working moms, stay-at-home moms, unconventional moms and military moms who may be serving overseas or holding down the home front for those who are serving our country.

Once the nominations are collected, the top 15 nominees will appear on NBC’s highly-rated “Today Show” and viewers will have the chance to vote for their favorite mom at the end of each show.  The winning mom from each day of the week will be featured on “Teleflora presents America’s Favorite Mom,”a grand finale, one-hour primetime NBC television special airing on Mother’s Day, May 11, 2008. The show will include guest appearances from a number of celebrity moms as well as the stories of famous mothers who have made history.  At the end of the program, a celebrity host will crown one mom “America’s Favorite Mom” and name a rose in her honor.  She will also receive thousands of dollars in cash and prizes, including an 18k gold heart-shaped America’s Favorite Mom pendant trimmed with dazzling diamonds.

“We’ve conducted research and a new Teleflora survey shows that over half of Americans cite their moms as ‘true female super heroes.’   Teleflora wants to celebrate these unsung heroes in a unique way by creating a special search for America’s Favorite Mom,” said Shawn Weidmann, president, Teleflora. “Whether it is 1908 or 2008, mothers remain the heart and soul of this country, and we encourage sons and daughters alike to take a moment and acknowledge mom’s unconditional love and sacrifice through the years.

MOTHER’S DAY ROOTS

The concept behind Mother’s Day began with Ann Jarvis, a young homemaker who wanted to improve sanitation through “Mothers' Work Days.”  By organizing women throughout the Civil War to work for better sanitary conditions, she inspired her own daughter, Anna Jarvis, to continue to fight for women’s causes. Anna led the first Mother’s Day celebration in a church in Grafton, West Virginia, on 10 May, 1908 to memorialize moms everywhere; this church eventually became the International Mother's Day Shrine.  Also at this first official Mother’s Day celebration, Anna handed out her mother’s favorite flowers, the white carnations, as they represent sweetness, purity and patience.  A century-old tradition was born: the giving of flowers as a way to honor and celebrate mothers on their special day.

To honor moms like Ann and Anna Jarvis and to promote the “America’s Favorite Mom” search, Teleflora has created an exclusive “America’s Favorite Mom” bouquet.  As with all of Teleflora’s bouquets, this unique bouquet will be hand-arranged and hand-delivered by local Teleflora florists so everyone can make their moms feel like “America’s Favorite Mom” on their special day. 

For more information, please visit: www.AmericasFavoriteMom.com

 

About Teleflora
Teleflora is the world’s leading floral service offering the best choice in floral arrangements and convenient local delivery.  Headquartered in Los Angeles, California, Teleflora has over 20,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America.  Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services.  Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

About NBC

NBC Entertainment develops and schedules programming for the network’s primetime, late-night, and daytime schedules. NBC’s quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

 

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