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TELEFLORA PROMOTES CAM WILSON TO NATIONAL SALES MANAGER, CANADA


LOS ANGELES – (November 16, 2007) – Teleflora, the world’s leading floral service offering the best choice in floral arrangements and convenient local delivery, announced today that Cam Wilson has been promoted to the position of National Sales Manager, Canada. Prior to this, he was a technology sales/marketing counselor overseeing the Alberta territory.  Wilson’s promotion is effective immediately. 

"Cam has been with Teleflora since 2002 and his vast knowledge of the floral industry makes him the perfect person to oversee our sales force in the Canada.  Cam has a proven track record among our Canadian accounts, which has played a vital role in the continued success of Teleflora in this market," said Jack Howard, Vice President, National Sales, Teleflora.   "We are the only floral wire service with a dedicated office in Canada and Cam’s experience with customers and understanding their needs, provides him with a unique perspective to lead our Canadian sales force."

Over the past 70 years, the Teleflora brand has become synonymous with its ability to help traditional retail florists build successful businesses.  A key element of this strategy has been Teleflora’s dedication to driving consumer demand for floral arrangements that are hand-arranged, hand-delivered by local neighborhood florists.  This effort is unique in the floral industry and drives significant demand and business to Teleflora’s network of florists in Canada as consumers seek out fresh, premium flowers in keepsake containers. 

About Teleflora
Teleflora is the world’s leading floral service offering the best choice in floral arrangements and convenient local delivery.  Headquartered in Los Angeles, California, Teleflora has over 23,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America.  Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services.  Teleflora also provides its extensive member florists’ network with online support through www.eflorist.com and www.findaflorist.com.

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