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TELEFLORA ANNOUNCES
PARTNERSHIP WITH THE BREAST CANCER RESEARCH FOUNDATION®

Teleflora Offers a Collection of Exquisite Bouquets
to Help Raise Funds for a Worthy Cause

LOS ANGELES (September 5, 2007) – Teleflora, the world’s leading floral service offering the best choice in floral arrangements and convenient same-day local delivery by Teleflora florists, announced today the launch of an on-going partnership with The Breast Cancer Research Foundation® (BCRF), a not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. A minimum of 85 cents of each dollar donated to BCRF goes directly to breast cancer research and awareness programs. As part of this partnership, Teleflora will feature a different bouquet on Teleflora.com every month. Every time a consumer purchases the featured item, Teleflora will donate 20% of the purchase price to BCRF, with a commitment of raising a minimum of $100,000. Each arrangement will be highlighted with the BCRF pink ribbon.

 “Teleflora strongly embraces the concept of giving back and we believe it is our responsibility to lend support to important charitable organizations,” said Shawn Weidmann, President, Teleflora. “BCRF works hard to achieve a noble goal and we are proud to demonstrate our commitment to the fight against breast cancer through the gift of flowers.”

Teleflora will offer customers a variety of arrangements at different price points. The partnership kicks off this month, in advance of Breast Cancer Awareness Month, which is in October. Teleflora customers can now purchase its new Autumn Gemstones Bouquet ($99.95 including delivery charges, excluding taxes) on Teleflora.com and Teleflora will donate 20% to BCRF. Once purchased, this dazzling floral bouquet of fresh orange roses, burgundy dahlias, red Asiatic lilies, celosia, gotia and amaranthus is hand-arranged in a glass vase and delivered by a local Teleflora florist. For more information on Teleflora’s partnership with BCRF and how you can get involved, please visit www.teleflora.com/bcrf or call 310.966.8328.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2007, $32 million will be awarded to more than 150 researchers across the U.S. and in Canada, Latin America, the Middle East, and throughout Europe. Money magazine named BCRF one of America’s eight top charities. And for the sixth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming most other charities in America. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

About Teleflora
Teleflora is the world’s leading floral service offering the best choice in floral arrangements and convenient local delivery.  Headquartered in Los Angeles, California, Teleflora has approximately 25,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America.  Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services.  Teleflora also provides its extensive member florists’ network with online support through www.eflorist.com and www.findaflorist.com.

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