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TELEFLORA NAMES SHAWN WEIDMANN AS PRESIDENT

LOS ANGELES, December 18, 2006 – Teleflora, the world’s largest floral services and products company with over 70 years experience in growing the businesses of local retail florists, announced today that Shawn Weidmann has been promoted to the position of President.  Prior to this, he was Vice President of Strategy for Roll International’s consulting group, a sister company to Teleflora.  Mr. Weidmann’s promotion is effective immediately. 

Commenting on this announcement, Tom Butler, Chairman, Teleflora said, “We are delighted to have found a new President for Teleflora from within our Roll family of companies.  This puts us in a strong position since Shawn is intimately familiar with our business.  Shawn has proven operations and leadership skills demonstrated during his tenure with Roll International and during his prior career.  This experience is highly valued at Teleflora.”

Over the past 70 plus years, the Teleflora brand has become synonymous with its ability to help traditional retail florists build successful businesses.  A key element of this strategy has been Teleflora’s dedication to driving consumer demand for flowers as evidenced by its extensive consumer advertising campaigns.  This effort is unique in the industry and drives significant demand and business to Teleflora’s network of florists as consumers seek out the products that they have seen advertised.

ABOUT TELEFLORA
Founded in 1934, Teleflora is the world’s leading provider of floral services and products.  Serving approximately 25,000 members in the U.S. and Canada, Teleflora also connects approximately 20,000 additional florists through affiliations worldwide.  Additional information about Teleflora is available at its web sites, www.teleflora.com and www.myteleflora.com.

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