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TELEFLORA NAMED A FLORAL PROVIDER TO THE ACADEMY OF TELEVISION ARTS & SCIENCES AND THE 57TH ANNUAL PRIMETIME EMMY® AWARDS

World’s Leading Floral Company to Provide Flowers at Primetime Emmy Events; National Online Consumer Contest Offers Seats to Red Carpet Arrivals

LOS ANGELES (August 26, 2005) – Teleflora, the world’s leading floral services and product company, announced today a 2005 partnership with the Academy of Television Arts & Sciences. As a floral provider for the Television Academy, Teleflora’s high quality flowers and bouquet arrangements will be prominently displayed across a series of Emmy-related events beginning this month. The partnership positions Teleflora as a premiere floral provider to the Academy of Television Arts & Sciences.

Among the events Teleflora will support are the 57th Annual Primetime Emmy Awards, the Los Angeles Area Emmy Awards, The BAFTA/LA and Television Academy Tea Party for nominees from the United Kingdom, Canada, Australia, and New Zealand, and the Academy’s Performer Nominees event at Spago, Beverly Hills. The first of these events kicks off on August 27, and culminates on September 18, 2005 with the 57th Annual Primetime Emmy Awards. Teleflora will work closely with event producers to ensure the various receptions are adorned with the most vibrant and artfully-designed Teleflora arrangements.

"Teleflora is pleased to partner with the Academy of Television Arts & Sciences," said Mark Siegel, executive vice president, marketing and new business development, Teleflora. "The prestige of the Emmys and its related events and Teleflora’s premium floral positioning makes this partnership a natural fit for our consumers and member-florists alike."

Teleflora also announced the launch of its online consumer sweepstakes, "Teleflora Takes You to the Red Carpet arrivals at the 57th Annual Primetime Emmy Awards." The contest will award one lucky winner and a guest a trip to Los Angeles and seats at the Red Carpet Arrivals at the Primetime Emmy Awards Telecast on September 18. The contest will run through September 1 and can be accessed at www.teleflora.com.

About Teleflora

Teleflora is the world’s leading floral service and products company. Headquartered in Los Angeles, California, Teleflora has approximately 25,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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