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TELEFLORA SUPPORTS HURRICANE RELIEF EFFORTS

World’s Largest Floral Services and Product Company Raises Money Through Teleflora.com Sales

LOS ANGELES (September 8, 2005) – Teleflora, the world’s leading floral services and product company, today announced that the company will support Hurricane Katrina disaster relief efforts with a monetary donation from its online sales. Between September 1st and October 15th, $2.50 from every Teleflora.com order will be donated to the American Red Cross Disaster Relief Fund to help provide shelter, food, counseling and other aid to the evacuees and uprooted citizens of the mid-Gulf states.

"Like the rest of the nation, we are greatly moved by the devastation Hurricane Katrina caused and are doing our part to help in the overall relief efforts," stated Phil Kleweno, president and chief executive officer, Teleflora. "Teleflora is committed to giving back to both our immediate florist community, and the general community at large. When there are those in need, it is critical that we all do what we can to help."

Consumers nationwide can support this cause by logging on to www.teleflora.com.

Teleflora selected the American Red Cross for its proven ability to effectively transfer company contributions directly toward relief efforts in areas hardest hit, as evidenced in Teleflora’s recent support of Tsunami victims earlier this year.

About Teleflora

Teleflora is the world’s leading floral service and products company. Headquartered in Los Angeles, California, Teleflora has approximately 25,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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