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Florida Florist Wins $50,000

LOS ANGELES (July 19, 2005) – Teleflora, the world’s leading floral services and product company, honored the grand prize winner of its $50,000 "Send More, Win More" Sweepstakes. The winner – Gary and Anne Lakey of Ibritz Flower Decoratif in New Port Richy, Florida – was drawn from tens of thousands of eligible florists.

The sweepstakes, which began July 1, 2004, was open to all Teleflora member florists. Florists were eligible for a number of prizes including aprons, floor mats, clocks, banners and $1,000 each month when they sent more Teleflora monthly orders than they did during the same period the previous year. Winners were randomly selected and each florist that qualified during the monthly portion of the sweepstakes was automatically entered into the Grand Prize drawing for $50,000.

The winners have had their shop for 21 years and have been a member of Teleflora since 1984.

"Teleflora is pleased to award this $50,000 grand prize to Gary and Anne Lakey of Florida," said Tom Butler, chairman, Teleflora. "They have been a Teleflora member shop for years, and truly underscore what the local retail flower shop business is all about – passion and hard work. This award is well deserved."

Teleflora held an award presentation at the Lakey’s flower shop in New Port Richy, Florida on July 14, and an additional presentation was made during the Oklahoma State Florist Association trade show in Oklahoma City on July 17.

About Teleflora

Teleflora is the world’s leading floral service and products company. Headquartered in Los Angeles, California, Teleflora has approximately 25,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Teleflora offers industry-leading floral arrangements and gifts, technology, marketing and education services. Through its extensive member florists’ network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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