Soviet country trying to reestablish flower industry

February 22, 2011

At one time, the country of Georgia was one of the main flower suppliers for the Soviet Union. However, today more than 80 percent of blooms in Russia are imported from other nations, according to the Financial.

The news source reports that the country - once known as the Land of Flowers - is trying to reestablish itself as a leading supplier of flowers.

"The overall situation has changed of course since the Soviet Union. During that time we were the number one flower producing country in the Caucasus. We exported flowers to the whole of Russia," said Tengiz Chumburidze, who sells flowers in the municipality of Tbilisi.

He added that sales of flower gifts, which has dropped in previous years, are beginning to pick up.

"Flowers are sold very well on popular holidays like Valentine's Day, Love Day, Mother's Day. Recently the number of flowers being sold on holy days has increased also," he said.

Floral professionals say that customers feel that imported fresh flowers such as roses, lilies and chrysanthemums are of higher quality than varieties grown in Georgia.

Officials are trying to change that perception. Companies and local municipalities are investing in flower production by building greenhouses and undertaking other business ventures.

This article is brought to you by Teleflora - a leader in the flower delivery service for over 75 years. Teleflora helps its customers buy flowers online and specializes in bringing the freshest available flowers for a variety of holidays and occasions - all hand-delivered in keepsake vases by the best local florists.

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