How Martha Stewart spurred the rebirth of hydrangeas
August 03, 2011
The revival of hydrangeas started with Martha Stewart, one California grower recently told the Press Democrat of Sonoma County, California.
Before Stewart stepped up to Jerry Bolduan's hydrangea booth at the San Francisco Flower Mart in 1991, the flower was seen as frumpy, old-fashioned and out of style. After she published an extensive, photographic spread of the deep purples and blues, light pinks and lavenders, spring greens and creams that made up Bolduan's collection, the blooming shrub made a comeback.
Readers were enchanted by the colors and structural variation in these flowers, and they have been in favor for gardens and flower arrangements ever since, the news source reports. The blooms make an excellent addition to flowers ordered online for a friend or a spouse.
Now, celebrities such as Harrison Ford and Barbara Streisand order hydrangeas from Bolduan, whose company, Green Valley Growers, grew from a farm stand to a freestanding business. He still does everything by hand, "the way Martha would do her own garden," he told the news source.
According to the United States National Arboretum, there are approximately 23 species of hydrangea, but only five that are widely cultivated in the U.S. The hardy plants like shade, and Bolduan says growers can bolden the colors of the blooms by adding apples to lower the pH levels of the soil.
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