Demand for flowers rising in India

May 24, 2011

Fresh flowers are becoming more common in India, according to a recent Reuters article.

"Every year we are seeing a rise in demand. People are using more and more flowers at functions like weddings," flower farmer Rahul Pawar told the news organization.

Flower production in the country is increasing by about 8 percent each year. And, the demand for flowers is helping to increase incomes for the middle class.

"Previously, people had been using flowers only for big functions. But now, even for a small function they are buying," flower trader Kiran Nanavare said. "Every year we are seeing a rise in demand."

While those who grow flowers in India say the initial investment is significant, they also say the outlook is good for those who want to take a chance.

"Flowers are giving much higher returns than other traditional crops. But the initial investment is very high. You have to wait for four to five years for breakeven," Pawar said.

Among the blooms being produced in India are gerbera daisies, gladioli, birds of paradise, roses and tulips.

While local demand is rising, farmers admit that they yet don't have the cold facilities needed to increase flower exports.

This article is brought to you by Teleflora - a leader in the flower delivery service for over 75 years. Teleflora helps its customers buy flowers online and specializes in bringing the freshest available flowers for a variety of holidays and occasions - all hand-delivered in keepsake vases by the best local florists.

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