Stand Up To Cancer (SU2C), a new initiative to raise funds for ground-breaking cancer research, takes a big step forward tonight (8 p.m. EDT and PDT). ABC, CBS and NBC will donate one hour of commercial-free airtime for a fundraising event aimed at rallying the public around this vital goal.
Cancer kills more than six million people and the folks behind Stand Up To Cancer (media, entertainment and philanthropic leaders, including Katie Couric and Sherry Lansing) decided to do something about it.
Because Teleflora has partnered with SU2C, I am off to Hollywood's Kodak Theatre to see the roster of A-list entertainers who are donating their time and talent.
Teleflora has designated a Stand Up To Cancer bouquet and will donate 20% of the purchase price of every arrangement sold. Citrus-hued roses, alstroemeria, Asiatic lilies, Matsumoto asters, miniature gerberas and button spray chrysanthemums are hand-arranged in a glass cube vase and hand-delivered by a local Teleflora florist. The bouquet is available as standard or deluxe ($49.95 and $59.95, respectively).
For more information on Teleflora’s partnership with SU2C and how you can get involved, please visit teleflora.com/su2c.asp or call 310-966-8328.