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Happy-hour flowers: No bartending required, just stop by Parkway Florist

by Jacqueline

April 03, 2008

Today I came across a truly excellent idea, for florists and consumers: A happy hour for flowers.

Noticing that bars and restaurants near her store regularly offered Friday night food and drinks specials, Cheryl Bakin, owner of Parkway Florist in Pittsburgh, parkwayflorist-pgh.com, decided to extend the concept to selling flowers.

So, on Fridays from 4-7 p.m. (through Nov. 1) customers can kick off the weekend with special deals on selected flowers, like buy 12 tulips/get 12 more.

Pink tulips

“We were trying to generate cash and carry, walk-in sales on Fridays,” Bakin explains. “People scratched their heads at first, thinking, what’s a happy hour flower? Then it caught on.”

The specials change each week, but flowers (such as tulips, roses, mixed bouquets) are always fresh, always wrapped. “People will call and ask what the special is, but we don’t reveal that over the phone. When we get a good deal, we pass that on to our customers.”

And do they serve champagne cocktails or apple-tinis? “Unfortunately not,” sighs Cheryl. “Believe me, there are many Friday nights we’d like to! We’ve been known to break out popcorn and candy, though.”

What a cool idea. It's something that most florists could implement fairly easily and that customers could suggest to their fave flower seller.

Cheers, Cheryl!

Flower Fact of the Day: If you’re looking for cool wedding-flower ideas, these two sites are worth a visit: atlantaflowerbar.blogspot.com and flowerallie.blogspot.com. 
 


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Comments


Michelle
Michelle | Reply
April 3, 2008

How fortunate for working people in large city's and for the florists who can catch their eye walking by. Love the tulip picture! Waiting here in the Midwest for the rain to stop so our tulips and daffodils can bloom! Need just a little sunshine!


Shirley
Shirley | Reply
April 3, 2008

What a clever idea & what a way to get peope into the shop.  The popcorn doesn't sound too bad either !


Ken
Ken | Reply
April 5, 2008

Great for those shops located where there is potential traffic. We are not in such an area so I doubt if it would work. Still, worth trying!  
Ken
www.burlingtonflorist.com


gardengnome
gardengnome | Reply
April 5, 2008

Great idea!  

I bet the positive atmosphere is a bonus for customers and employees alike as they kick off their weekends.


Brenda
Brenda | Reply
April 6, 2008

I love this idea! I love having fresh flowers on the table but it can get expensive. I hope this idea catches on everywhere or I may need to see about relocating to Pittsburgh...


Marsha H.
Marsha H. | Reply
April 15, 2008

The tulips are absolutely beautiful in the picture. Flowers always make the day special!

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