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january 2009

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January 29, 2009 | teleflora news

Flowers get the last word this Sunday!

by Jacqueline - Editor


Everyone knows that one of the best reasons to watch the Super Bowl is to see the cool commercials. (I'm pretty sure I know who's playing.)

And this year Teleflora is part of the lineup with its funny ad featuring talking flowers. What do they chat about -- fertilizer, florists, the secrets of sharing a vase? Actually, it's all about the Teleflora difference. With Teleflora, every single order is hand-arranged and hand-delivered in a vase by a florist from our 20,000+ network.

No one else in he industry can make that claim. In fact, it's not uncommon for other floral providers to send a bunch of blooms casually dropped in a box. Our edgy and entertaining Talking Flowers commercial makes the case clear: What are you saying to someone when flowers show up in a box, often past their peak of freshness? Let's just say: not pretty.

But if you want to make the right impression, our exquisitely arranged and expertly delivered bouquets let you do just that. Whether you're conveying all-out passion, exploring a quirky flirtation or honoring a treasured friendship, why not use the freshest, fullest, most fabulous flowers in a keepsake vase that lasts forever?

Teleflora's Rubies & Roses Bouquet

Teleflora's Rubies and Roses Bouquet

For extra points, if you choose Valentine's flowers from our Rubies and Roses collection, you can enter our sweepstakes to win a $60,000 ruby necklace as well as other terrific prizes. Valentine's Day is less than 2 weeks away and there's no time like the present to place your order.

OK, now back to the game. Is there any bean dip left?
 

Comment 3

January 28, 2009 | poems and quotes

Flowers make poet’s point

by Jacqueline - Editor


If you're snowbound or enduring ice storms, hang in there, spring will come.

Meanwhile, last week, I promised to share more flower poems by Robert Frost.

The Tuft of Flowers

I went to turn the grass once after one
Who mowed it in the dew before the sun.

The dew was gone that made his blade so keen
Before I came to view the levelled scene.

I looked for him behind an isle of trees;
I listened for his whetstone on the breeze.

But he had gone his way, the grass all mown,
And I must be, as he had been,--alone,

`As all must be,' I said within my heart,
`Whether they work together or apart.'

But as I said it, swift there passed me by
On noiseless wing a 'wildered butterfly,

Seeking with memories grown dim o'er night
Some resting flower of yesterday's delight.

And once I marked his flight go round and round,
As where some flower lay withering on the ground.

And then he flew as far as eye could see,
And then on tremulous wing came back to me.

I thought of questions that have no reply,
And would have turned to toss the grass to dry;

But he turned first, and led my eye to look
At a tall tuft of flowers beside a brook,

Teleflora's Precious Pink Tulips

A leaping tongue of bloom the scythe had spared
Beside a reedy brook the scythe had bared.

I left my place to know them by their name,
Finding them butterfly weed when I came.

The mower in the dew had loved them thus,
By leaving them to flourish, not for us,

Nor yet to draw one thought of ours to him.
But from sheer morning gladness at the brim.

The butterfly and I had lit upon,
Nevertheless, a message from the dawn,

That made me hear the wakening birds around,
And hear his long scythe whispering to the ground,

And feel a spirit kindred to my own;
So that henceforth I worked no more alone;

But glad with him, I worked as with his aid,
And weary, sought at noon with him the shade;

And dreaming, as it were, held brotherly speech
With one whose thought I had not hoped to reach.

`Men work together,' I told him from the heart,
`Whether they work together or apart.'

 

Comment 2

January 27, 2009 | teleflora news

Flowers play part in retirement festivities for SAB dancer

by Jacqueline - Editor


Teleflora and The School of American Ballet both mark their 75th birthday this year. And so they're pairing up as they both take a bow.

The School of American Ballet, the pre-eminent academy for classical dance in the U.S., is shaped by the artistic principles of founder George Balanchine, who developed a uniquely American way of dancing, emphasizing speed, musicality and expansiveness.

For the month of January, we'll be featuring blog posts from various people affiliated with The School.

Today's guest post is from Jock Soto. Jock began training at the School of American Ballet in 1977. He joined New York City Ballet in 1981, was promoted to Soloist in 1984 and to Principal dancer in 1985.

After an acclaimed 20-year career with NYCB, Jock Soto retired from dancing in 2005. He has been a member of SAB's faculty since 1996. In this post he recounts the special part flowers paid in his retirement from New York City Ballet.



Jock Soto welcomes flowers to mark his retirement

I love flowers—ranunculus are my favorite variety—so I always enjoyed receiving flowers from well-wishers before or after a performance during my career. It was always a nice surprise to find flowers waiting for me at the stage door or in my dressing room either on a special occasion or simply to signal that a friend would be watching in the audience that night.

Flowers are especially front and center in the swirl of memories surrounding my final days at New York City Ballet. They were everywhere.

As I arrived at the theater each day in the week prior to my final scheduled performance on June 19, 2005, I found armloads of bouquets waiting for me. They were from my partner, my family, friends, board members and patrons of NYCB, and some were even from people I had never met.

I collected such an abundance of flowers that week that I simply could not take them all home. I gave away some of the bouquets to ballerinas in the company and even to fans who were waiting outside the stage door after each night’s performance. I had so many flowers in my apartment that it looked like a funeral home.

Most nights at New York City Ballet, flowers are nowhere to be seen when the curtain comes down on a performance. My fellow dancers and I only received flowers onstage when a new ballet premiered (and usually it was just the women who got the bouquets), and unlike some other companies, at NYCB it is not the custom for audiences to throw flowers onto the stage at the end of the performance. The night of my final performance, however, was a whole different story.

I danced in five ballets that night, and at the end of the first four, my female partners were all presented with bouquets. My partner in the fourth ballet, After the Rain, was Wendy Whelan and she took her bouquet of roses and laid it at my feet.

The last ballet I performed was the “Royal Navy” section of George Balanchine’s high-spirited Union Jack. It ends to the sound of canon fire as the orchestra plays “Rule, Britannia!”.

As I stood alone on the stage taking my final bow after the ballet’s rousing finale, I was showered with roses that floated down from high above the stage. All of NYCB’s ballerinas then took the stage one by one and offered me gorgeous bouquets.

Dozen Rose Contempo

I accepted each one until I finally was so overloaded that I had to put them down on the stage floor alongside other flowers that had been thrown from the audience. Just when I thought the flower offerings were over, my fellow male dancers from NYCB presented me with an enormous basket full of blooms.

I was truly overwhelmed by the amount of flowers given to me that day. I even received flowers from someone I had not seen or been in contact with since I was ten years old. She was a fellow dancer at my ballet school when I was growing up and had flown from California to see my final performance.

In the end, since there were practically enough flowers to open my own Teleflora franchise, NYCB helped me to donate most of the flowers from that special night to the patients at a local hospital.

While it wasn’t possible to physically keep them for long, I will always hold on to what they so beautifully represented--the love, friendship and mutual respect I shared with my friends and fans throughout my career.
 

Comment

January 23, 2009 | teleflora news

Love is in the air ... so why not enter to win free flowers?

by Jacqueline - Editor


With Valentine's Day coming up, this is the perfect time to enter Flower Blog's monthly floral bouquet sweepstakes. Make a comment on any post this month and you'll be automatically entered.

Teleflora's Love Bouquet

The winner for January will be picked on or around Feb. 6. To see the official rules, visit teleflora.com/FLOWERBLOG/post/With-the-new-year2c-new-chances-to-win-flowers.aspx.  

Good luck, flower fans, and enjoy your Valentine's bouquets, especially the ones at teleflora.com!  
 

Comment 4

January 22, 2009 | poems and quotes

Flowers capture poet’s eye

by Jacqueline - Editor


When you think of poet Robert Frost (1874 – 1963), who revered nature and particularly rural life, you typically think of New England. But did you know he was born in San Francisco and later moved to Massachusetts? He also lived in Michigan, England and Florida.

Over the next few weeks, I'll be sharing some of his poems that touch on the topic of flowers.

Leaves Compared with Flowers

A tree's leaves may be ever so good,
So may its bar, so may its wood;
But unless you put the right thing to its root
It never will show much flower or fruit.

But I may be one who does not care
Ever to have tree bloom or bear.
Leaves for smooth and bark for rough,
Leaves and bark may be tree enough.

Some giant trees have bloom so small
They might as well have none at all.
Late in life I have come on fern.
Now lichens are due to have their turn.

I bade men tell me which in brief,
Which is fairer, flower or leaf.
They did not have the wit to say,
Leaves by night and flowers by day.

Leaves and bar, leaves and bark,
To lean against and hear in the dark.
Petals I may have once pursued.
Leaves are all my darker mood.

Robert Frost